In order to create a stronger, more effective European sales structure, Martin Professional A/S is optimizing its European sales subsidiaries by creating a regional sales organization, Martin EMEA.Martin EMEA (Europe, Middle East and Africa) will be based at Martin’s headquarter office in Aarhus, Denmark. During 2009, Martin’s current European subsidiaries will be integrated into the new structure while Martin’s distributors within the area will be served by the new European regional organization at a later stage.
Heading the new European sales organization is Villads Thomsen, Vice President EMEA. Thomsen, previously Managing Director at Martin Professional’s Scandinavian subsidiary, assumed the new position on January 1st.
"The idea with our new EMEA sales structure is to create a stronger and more uniform approach to the market,” stated Thomsen. “In this time of increased globalization, the regionalization will support our key customers in the region in the most effective way. At the same time, as our customers grow and cross borders, we must be able to serve and support them irrespective of borders."
General management responsibilities in the UK will continue to be handled by Tony Browne. Browne, who has served as Managing Director of Martin UK since 2007, commented, “These are challenging times that are creating many new opportunities. The re-organization of the European subsidiaries is a very positive move, which will enable us to become even more customer focused, respond quicker and remain very much in front of our competitors.”