Barco, a global leader in professional visualization, is pleased to participate in InfoComm, the world's biggest AV tradeshow, showcasing its expertise and broadened solutions portfolio under the theme “unlimited”. At the show, Barco introduces its 'Elements' range – a new family of mid-range solutions that complements the existing high-end offering.
As part of its long-term strategy, Barco is expanding into the middle segments of the media and entertainment markets. It now offers dedicated product lines for these segments, bundled under the “Elements” range. Barco designs its Elements solutions with a special eye for strong competitiveness and an attractive price/performance ratio.
“Our comprehensive offering in LED, projection, lighting and image processing, will allow our customers to choose the Barco solution that is best fit for them – whether they need the ultimate image quality, or the best price/performance products,” says Paul Matthijs, Vice President Video & Lighting Solutions and Out of Home Media for Barco. “After all, everyone shares the desire to enjoy the best image quality to inspire people, perform a better job or make a more spectacular show – from the biggest brands around, to the newest start-up company in town.”
In addition, Barco's InfoComm booth will showcase a new milestone in its decade-long involvement with 3D display technology. “The experience we gained in 3D for design, science and digital cinema, as well as our deep involvement in LED, has contributed to a new breakthrough – the first true 3D experience on an LED display,“ comments Mr. Matthijs. Other solutions shown at InfoComm span the entire gamut from event projection, LED display, business projection, lighting, video walls, image processing to creative LED.