Artistic Licence Engineering reports a very successful and busy show at ARC 2011 - now back in its original home of the Business Design Centre in London’s Islington. “Our aim for the show was to meet existing and new customers, acquire feedback on our product range and discuss the products that people feel are missing,” says MD Simon Hobday. “We achieved this very successfully, with the BDC providing the ideal backdrop.”
One of the most talked about subjects of the moment within the architectural market is that of interfacing between different control systems. "Installations are requiring more interaction and integration which often involves new technology," explains Hobday. "We were kept very busy discussing what is and is not possible." Artistic Licence Engineering responded to this need with the launch of Technical Focus 2 - a follow on from Technical Focus 1 released at PLASA 2010 - a new batch of product releases and by establishing the Training Days scheme sponsored by company founder, Wayne Howell.
“The response to the launch of our Technical Focus 2 brochure, which deals with DMX to DALI and DMX to DSI conversion, Art-Net, DMX Splitters, Controllers and LED Dimmers, as well as a range of testing products, was extremely positive,” says Hobday. Technical Focus 2 can be downloaded from the Artistic Licence website at www.ArtisticLicence.com
There was an instant response from the visitors to the new products on show: Rail-DALI-DMX, Rail-DMX-DALI and Rail-DMX-DSI. These all address the increasing need to integrate between DMX, DALI and DSI providing users with a complete solution previously not seen. Multichrome Flex, the new IP67 rated pixel based flex product designed for external applications, generated a great deal of interest from those both familiar with, and new to, the Pixi-Flex technology. Finally the newly-released LMX6, designed for permanent installations, addresses the need for a mid-level CK iColor Flex controller.
During the show it became apparent that an additional DALI training day was required as a result of the overwhelming interest received. “The first training day had already been filling up fast before ARC,” explains Hobday, “but news spread fast at the show and we have had to schedule a second day to cope with demand. The common response amongst visitors was ‘I’ve heard of DALI’ but revealed a broad need for more detailed knowledge.
“ARC succeeded in bringing to people’s attention the fact that Artistic Licence Engineering is the place to come for all things DALI, as well as Art-Net, DSI and a whole wealth of protocol knowledge and interface products. We know these protocols inside out (literally) and know what people need to make things work. Our product range has been developed specifically with these needs in mind.
"The show clearly identified to people our role as designers and manufacturers of these products and visitors are now more aware of the complete, expansive range of Artistic Licence Engineering products available to them.
"Our training days will support these products by demystifying their use and demonstrating to designers and end users what can be achieved and the innovative methods of dealing with protocol interfacing and conversion issues."