Today, White Light (WL) is delighted to announce that it is joining the newly–formed d&b solutions business.
Established in May this year, d&b solutions is a service-focused business, offering end-to-end expertise in the areas of project development, manufacturing, system planning, installation and maintenance.
The first business to join d&b solutions, in May, was ‘SFL Group’. SFL has been WL’s Strategic Partner since 2020, supplying WL with d&b equipment as part of its business relationship. When SFL joined d&b solutions, it soon became clear that the vision, values and aspirations of both WL & d&b were aligned and the new business presented an interesting opportunity. WL joining d&b solutions is the result of both organisations’ continued commitment to offer customers the very latest technology, the highest level of expertise and a range of unparalleled services.
WL’s Managing Director Bryan Raven comments: “Joining d&b solutions is a natural next step for White Light. Whilst we marked a hugely significant landmark last month with the celebration of our 50th anniversary, the main reason we’ve not only lasted but thrived for so long is that we’ve constantly been able to transform and reinvent ourselves by adapting to the sector’s ever-changing needs and ensuring we remain industry pioneers. For us, this new venture is simply the latest example of that and the combination of our fifty-year history, with the forty years of d&b and the thirty years of SFL will be a game-changer. The combination of our experience, expertise, ideas and people will allow us to create a system that is primed to serve the modern-day live entertainment industry”.
He continues: “We wholeheartedly share the belief in the strategic direction of d&b and we are convinced that WL will contribute immensely to its implementation. When I first spoke to d&b Group CEO Amnon Harman, he said that the Group was created to provide transformational life experiences to their customers. This is something that has always been at the heart of our work, whether that’s supplying the lights to the Rocky Horror Show at the Royal Court back in 1973 or providing SmartStage® technology for major broadcasting channels earlier this year. We genuinely cannot wait to start collaborating with the team and bringing together our people, technology and expertise to help meet the needs of all our customers and help deliver this shared vision”.
Initially, WL and SFL will continue to operate independently as the organisations explore the best way of working together within d&b solutions. Bryan will continue as Managing Director of WL alongside the existing management team. Tom Jeffery will continue to head up the SFL leadership team. Both Bryan and Tom will join the Board of d&b solutions along with Amnon Harman (CEO) and Michael Aldinger (CFO).
Bryan continues: “Initially our customers won’t see any difference in the services we deliver. The only gradual change will be the development of our offering within production and venues, as we draw on SFL’s expertise as an audio, AV and scenic supplier.”
One particular area of focus for d&b solutions is WL’s SmartStage® technology which has become transformational in the world of broadcast, education, live events and immersive production. The potential for SmartStage® technology, in combination with d&b’s Soundscape immersive audio platform and White Light’s expertise, will open new market potential for immersive Audio Visual, Lighting and Media (AVLM) solutions, that will benefit all partners and customers of the d&b Group.
Amnon Harman, d&b Group CEO, comments: “WL is the perfect strategic addition to the d&b Group. Their technology and expertise significantly increases d&b solutions’ capabilities to offer complete and flexible audio, video, lighting and XR solutions. Driven by accelerated market trends set during the pandemic, we want to create a premium one stop shop for the AVLM needs of our customers in the UK; and we firmly believe that this step will help us achieve just that”.
The partnership will start immediately, and the WL team is more than happy to answer any questions which its customers may have.
Bryan concludes: “Whilst this move is about growing and developing the business, it’s mainly been driven by what our focus has always been: our customers. As most of our clients will know, WL is a friendly, family company that goes out of its way to offer a personal service – something that we will ensure remains constant as we enter this new chapter. Ultimately, this venture means we can truly offer a full range of industry services and, whilst we have just celebrated our previous fifty years, we can now look forward to the next”.
Read d&b press release here: www.dbaudio.com/global/en/about-db/press/newsroom/db-boosts-solutions-business
Contact us: www.whitelight.ltd.uk/contact
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